Social Media Moms for Social Good In Support of #JerseyLove


Above art by and image credits to the #JerseyLove Team of Bloggers.  Thank you for sharing your images so we can all tell our stories.

This June, I was part of something so beautiful, I will remember it forever.

It was a party so big, it lasted four days and include 40 of my friends.  These friends, are all professional bloggers and social media influencers.  As a group, we came together to use our social muscle for social good and shine a light on the Jersey Shore.  We not only told the world that the beach is back and open for business, we actually showed the world and shared our live experiences.  We tasted and tweeted every drop, we danced, drank, rode the rides, surfed, vined, instagramed and facebooked all of our fun in an effort to support tourism in some areas recovering from Super Storm Sandy.  For four days we brought the digital and physical worlds together in a one-of-a-kind event!

For those of us that live in NJ, that lost our homes, possessions and even neighborhoods,  I extend a huge thank you my social media sisters from Social Media Moms and NJ Digital Moms who joined together to give #JerseyLove!


You can see the joy on my face as I spoke with Belmar Mayor, Matt Doherty and town council woman, Jennifer Nicolay about the donation made to Belmar that day for displaced families and the people we were reaching online with the message that NJ is stronger than the storm.



This is what Belmar, NJ looked liked days after Sandy.  The boardwalk was completely destroyed and  my neighborhood was flooded for days until FEMA pipes were brought in to pump it out.   My home had 3 ft of ocean in it, we lost everything in it.


Belmar’s beaches and boardwalk opened Memorial Day weekend, just 7 months after Super Storm Sandy with a ceremony lead by NJ Governor Chris Christie and Belmar Mayor Matt Doherty.

The following is our press release brought to life with pictures from our #JerseyLove adventures.

#JerseyLove Social Media Event Reaches Over 5M People and Raises $5k for Displaced Belmar, NJ Families

More than 40 women from Social Media Moms and New Jersey Digital Moms came together in Atlantic City to support Jersey Shore tourism post Superstorm Sandy. Mayor Matt Doherty accepted the donation to Belmar Relief and Recovery Foundation.


More than 40 professional bloggers from around the country spent four days at the Jersey Shore this past weekend to spread the message that the Jersey Shore is back and open for business despite the devastating effects of Superstorm Sandy, while supporting some hard-hit areas and families in New Jersey.

The Social Media For Social Good group created and used the hashtag #JerseyLove to share their unique experiences through real-time messages on several social media platforms including Twitter, Instagram and Facebook, as well as through their own business and personal blogs.

“The most important thing we are telling people is to support the #JerseyLove movement by visiting the New Jersey beaches this summer. They are open, all of the businesses are open and everyone needs your support,” said Natalie Klein, Strategy and Marketing Chair, along with Dawn Sandomeno who added, “Donations can still be made to the displaced families by visiting”

Despite Tropical Storm Andrea, the bloggers spent the day at the Belmar beach town to celebrate its remarkable recovery, with festivities led by Belmar Mayor Matt Doherty at D’Jais Club on Ocean Ave. in Belmar, NJ.

The bloggers also worked with D6 Sports to launch its innovative skimboard, the D6 SurfSkimmer, and also took surf lessons on their soon-to-be released Hang Ten surfboards. With help from D6 Sports, the #JerseyLove bloggers made a donation of $5k to Belmar Relief and Recovery Foundation.

“I am a New Jersey native, so it was very important for me to get our company involved with the #JerseyLove event to promote tourism and get people back to the beach through social good,” said Ben Young, Vice President of Creative and Marketing for D6 Sports. “We happened to be launching a brand new product, the D6 SurfSkimmer, as well as debuting our soon-to-be released Hang Ten hard goods so there was a natural connection. Along with Eastern Lines Surf Shop, we hosted free surf lessons for the moms while their kids tried out the SurfSkimmer. The event was fantastic, and the reach was incredible. It’s amazing how social media can bring necessary attention to important causes.”


In addition, Caesars Entertainment, the largest casino entertainment company in the world, graciously hosted the group in Atlantic City, where the bloggers shared a taste of the city’s famous food, wine and fun through the #DOAC hashtag. Caesar’s treated the women to a Welcome Dinner at top rated Mia’s, to a Taste of AC Dinner at The Loft, and Dancing at the Pool After Dark, both at Harrah’s Resort.

“It was a pleasure hosting such an influential group of women at Caesars last weekend. We are so appreciative and thankful that they chose to stay in Atlantic City to help us raise awareness of our area after a challenging year,” said Katie Dougherty and Jerry Eisenband, spokespeople for Caesars Entertainment Atlantic City.“We know many of the women traveled far and wide to be here, everywhere from Nevada and Colorado to Texas and Oklahoma, to draw attention to the resilience and remarkable beauty of the New Jersey Shore, particularly Atlantic City and its surrounding neighborhoods. We are optimistic that the shore will continue to receive a great amount of first-time guests and repeat visitors throughout the summer season,” they said.




In honor of our host at Caesars Entertainment: We Came, We Saw, We Conquered –  VENI VEDI VICI !

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The results were extremely impressive: the group has reached more than five million people and generated more than 80 million impressions on Twitter through 6,000-plus tweets and more than 3,000 Instagram images. Millions more from across the nation will read stories on the group’s 40+ personal and business blogs and those they write for, such as Disney’s Babble and AETN Television’s Lifetime Moms.

To make a donation to support the displaced families of Belmar who still need assistance, please visit: Belmar Relief.

Thanks to our sponsors…

L’Oréal Paris, OtterBox, Havaianas, Bliss@BodenUSA, GO Smile, JASÖN® Body Washes and James’ Deluxe Confections Saltwater Taffy

OtterBox Armor Series Case @OtterBox it’s perfect for my time on the beach and when I am by the pool! $99 retail. The Armor series is waterproof for 30 minutes in 6.6ft.,survives 10ft drops, allows for zero entry of dust and debris and can withstand two tons of crushing force. The Armor It is the toughest case ever built.

Havaianas @havaianas is the original and the best flip flops in the world. An affordable luxury perfected since 1962, every pair is still lovingly designed and hand crafted in Brazil. While there are many copycats in the marketplace, Havaianas fans know there is no substitute for authentic comfort and style.

Bliss firm, baby, firm total eye system @BlissSpa  introduces the only dual-sided, dual-action total eye system that firms and smoothens the eye area while reducing the appearance of dry fine lines and wrinkles. Formulated with gardenia stem cells, X-50 cell-targeting peptides and phyto-retinoids, All of these powerful ingredients are packed into a concentrated aloe base featuring soothing lavender and patented irritation-reducing and permeation-enhancing technologies.

  • Lifting upper eye gel – featuring instalift goji to lift and firms stubborn brow bone sagging immediately while providing a long-term tightening, smoothing and lifting effect to the eye lid
  • firming under eye cream – features actiflow technology to increase microcirculation under the puffy eye area, diminishing the look of dark circles and puffy under eye bags and contains a powerful line filler for instant wrinkle filling Price: $68,, Coming to Bliss Spas and Sephora in June 2013

Boden & Mini @BodenUSA $50 Gift Card  Boden is Britain’s best-loved online clothing retailer for women and is popular worldwide fun, affordable style delivered directly to your door.  Set up by Johnnie Boden in 1991,the brand launched in America in 2002 and has since become a go-to destination for an array of clothes perfect for any member of the family.

The Institute, Erno Laszlo New York @ernolaszlo an iconic skincare brand that has been a Hollywood staples for over 80 years – Dr. Laszlo’s clients included Marilyn Monroe, Grace Kelly and Jackie Kennedy – basically anyone who was anyone in the 1940’s.  Dr. Laszlo’s Institute in New York –was a stomping ground for some of the world’s most glamorous women. The brand is currently reopening their famed Institute after 40 years in Soho – the space has three expansive floors and is gorgeous (see pictures below). Membership Tiers: 12 months, $3,000 and 3 months (trial), $1,000.  The Annual membership includes:  A customized Skin Rejuvenation Program of Nutrition Boosting Facials and Cellular Regeneration Peels focusing on skin correction and maintenance.  A limited number of annual memberships are available to keep the group uber exclusive

JASÖN® Body Washes Free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and  Phthalates.  This gentle wash cleanses with natural botanical surfactants and safely nourishes with Vitamin E and Pro-Vitamin B5.  The formulas are free of Parabens, Pthalates, Sodium Lauryl/Laureth Sulfate and Sodium, Myreth Sulfate.  Price: $15.50

GO SMiLE On-The-GO Teeth Whitening Pen @GoSmileThe power of GO SMiLE teeth whitening now comes in a convenient, reusable pen to help you achieve and maintain a beautiful white smile. The new Teeth Whitening Pen is fast and effective.  Price: $22,

Sublime Sun Liquid Silk Sunshield for Face SPF 30 @LOrealParisUSA introduces expanded SPF offering the same photostable UV filter system and powerful antioxidants as the original Sublime Sun lotions and clear spray mists. Price: $9.99. Available at and chain drug, food and mass market retailers nationwide

L’Oréal Paris Advanced Haircare Smooth Intense Xtreme Straight Crème @LOrealPARISUSA.  This intense leave-in smoothing crème instantly silkens and smoothes hair. Hair is left frizz-controlled and smooth for up to 72 hours.  Price: $6.99

L’Oréal Paris Colour Caresse Shine Stain by Colour Riche @LOrealParisUSA This lightweight lip stain is designed to deliver long-lasting color with a glossy, high-shine and has a moisturizing, water-based formula that leaves lips soft, comfortable & hydrated for up to six hours.  $9.99

James’ Deluxe Confections Saltwater Taffy@James_Fralinger.  The timeless treats and classic confections of James’ Candy, Fralinger’s Salt Water Taffy, and Bayard’s Chocolates continue today under the watchful eyes of the Glaser family.  We take great pride in continuing these traditions and make all our candies, chocolates, and confections the old-fashioned way, using the original recipes and techniques pioneered long ago.  Value ranges from $10 – $20.


Disclosure:  The #JerseyLove event was sponsored by Caesars Entertainment and the Hang Ten D6 Surf Skimmer

6 Responses to Social Media Moms for Social Good In Support of #JerseyLove

  1. Dawn, thank you for helping to coordinate this amazing event. I’m so honored to have been part of it.

  2. This really was such an amazing event that I will cherish forever. Thank you Dawn for all of your work in coordinating this! I’m so glad we were able to give back to Belmar and show that the Jersey shore is very much open this summer! <3

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