Elizabeth and I are so pleased to be participating in the first-ever Strut: The Fashionable Mom Show. We are joining a host of other other social media moms who will be strutting their stuff the runway or online like us, LIVE from the show in the @Clorox Twitter Pit. The show premieres as part of Mercedes-Benz Fashion Week at Lincoln Center, and the event will be hosted by mom and model Iman.
Our friends and fellow bloggers, Audrey McClelland & Vera Sweeney of Getting Gorgeous fame teamed up with Denise Albert and Melissa Gerstein of The Moms, a multiplatform lifestyle brand, Holly Pavlika of Mom-entum, a division within the social media agency, Big Fuel and Lincoln Center Fashion Director and IMG Consultant Stephanie Winston Wolkoff, who is also a mom, to make this ground-breaking idea a reality.
“I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time,” said Winston Wolkoff. For me, the worlds of fashion and motherhood are inextricably connected, but navigating a balance between the two to make personal style effortless and functional, without sacrificing on-trend glamour is not always easy.”
Douglas Hannant, the designer generously donated his runway show set design to be used by Strut. “It’s a wonderful cause and great to be able to pull together and help out,” said Hannant.
Catering to the modern Mom, the show will provide ideas on how to transform an outfit from ‘mommy’ to ‘meeting’ to ‘moms’ night out.’ Moms will be able to tune into the multi-platform event via digital live stream, with simultaneous Twitter feed and real-time blogging.
“With 32 million moms online with $2.4 trillion worth of spending power and 66 percent of those moms Facebook, there’s no doubt that fashion, moms and social media are all converging, which is at the core of the thinking behind Strut,” said MOM-entum’s Holly Pavlika.
Designers include, Tory Burch, Rachel Roy, Vera Wang, Douglas Hannant, Rebecca Minkoff, Gap, Laundry, Michael Kors, David Meister, Ramy Brook, The Children’s Place, Quinny, BCBG, Monica Botkier, Hatch by Twobirds, Pea in the Pod, Coldwater Creek, Bela Bum Bum, and Ingrid & Isabel are also celebrating mom and providing looks available in-store and online to be featured on the runway, worn by real moms who truly embody what it means to be a fashionable mom.
JOIN THE FUN
presenting at MERECEDES-BENZ FASHION WEEK AT LINCOLN CENTER
WATCH IT LIVE ON THURSDAY, FEB. 16TH AT 3:00 EASTERN.
Party Bluprints was not compensated for this post.