Citizen Watch #BetterStartsNow For A Better You In 2015!


On January 14th, I attended a special event at the Citizen Times Square flagship store in New York City.  The event was a celebration of Citizen’s new “Better Starts Now” campaign.  It featured super-fast tips from top NYC experts on how to create a stronger, prettier and healthier you in 2015.  Citizen’s “Better Starts Now” is quite simply the belief that it is always possible to make something better, and that now is the time to start doing it.  This is a theme, I happily embrace in 2015.

The first watch I ever owned was a Citizen watch; it was a gift from my parents on my 16th birthday.  Since then some things have changed, and some haven’t.  Citizen is still the industry leader in the mid-priced watch market, but now their watches have eco-drive, a technology that harnesses the power of light (from any natural or artificial light source) and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever!  That means watches you wear, not ones that sit in a drawer waiting for a new battery.  It makes a great gift for those you love this year.


Bloggers, media, and a few of NYC’s top fashion editors like Pandora Amoratis, Style Director of OK! Magazine attended the event.  Pandora Amoratis has designed a very cool display in the store, you can read about it and her #citizenselfie contest here>




The very savvy and chic, Ellen Seckler, Vice President Marketing at Citizen Watch Company presented her 4 favorite women’s Citizen watches for 2015.  I took note and hands down my favorite was the WORLD TIME A-T




  1. SUNRISE  {MODEL: EM0320-59D} MSRP $795  – CITIZEN L® introduces an iconic timepiece made especially for women. With soft gradient dials draped with seven diamonds and three additional diamonds floating along the bezel, the Sunrise series sets the standard for timeless women’s fashion. The stainless steel case and bracelet, white Mother-of-Pearl dial with blue gradation, features sapphire crystal, deployment clasp and water resistance up to 50 meters.
  2. WORLD TIME A-T  {MODEL: FC0002-53A} MSRP $625  – CITIZEN® Eco-Drive proudly introduces its first atomic timepiece for ladies’, the World Time A-T. With soft lines, gold-tone stainless steel case and bracelet, an etched white dial and feminine color pops, this timepiece instantly conveys an air of sophisticated intelligence. With atomic clock synchronization for superior accuracy, this beautifully detailed timepiece fuses style with technology. Radio controlled in North America, United Kingdom, Europe, Japan and China, the World Time A-T keeps time in 26 time zones and features a perpetual calendar. The World Time A-T switches between the primary and secondary time zone with the push of a button, making this the go-to timepiece for the international traveler.
  3. SUNRISE {MODEL EM0337-56D} MSRP $350  – CITIZEN L® introduces an iconic timepiece made especially for women. With an elegant white Mother-of-Pearl dial and sapphire crystal, the Sunrise series sets the standard for timeless women’s fashion.
  4.  SILHOUETTE CRYSTAL {MODEL: FD2016-51A} MSRP $375 – CITIZEN® Silhouette Crystal, fashionable and precise, creates an appeal unlike any other with 64Swarovski® crystals on the two-tone pink gold-tone stainless steel case, two-tone pink gold-tone bracelet, 10 Swarovski® crystals on the white dial, 12/24-hour time and analog day/date.
Christian Zamora: 5 Minutes a Day for Drop-Dead Gorgeous Eyes
Scott Hamilton: 10 Minutes a Day to a Powerful Core
Lynn Roberts: 1 Minute a Day to Tie The Perfect Scarf
Carol Rubin: The Art of the 5 Minute Snack



Christian Zamora is an expert stylist whose work has been seen on the pages of WWD and Vogue. His client list reads like a Who’s Who from the world of movies, music, and TV.  My take-away from his presentation was 2015 is the year of the LASH. Extension and mascara are a girl’s best friend and are best way to bring attention to your eyes.


Celebrity Trainer Scott Hamilton is a top tier expert whose background includes one-on-one fitness at Equinox, Tracy Anderson and leading New York locations. He demonstrated his fitness hack for better lunges, plus other ways to tone up in 2015. It’s easier than you think!


Lynne Roberts got her start in fashion by working at Harper’s Bazaar and soon after joined The Echo Design Group. She has been in the fashion industry for many years and brings her expertise and fresh ideas to the fashion accessories and home design company. Lynne demonstrated several ways to dress up a plain back outfit with a colorful scarf!


Carol Rubin is a registered dietitian-nutritionist and holds a Master of Medical Science in Clinical Nutrition from Emory University and a Certificate of Training in Adult Weight Management from the Academy of Nutrition and Dietetics. Her “Better Starts Now” tips included a pick for a great way to start the day.  She recommends Qia for breakfast, and shared that it’s not your grandma’s oatmeal.


If you visit the Citizen Times Square flagship store ask for Earnst, the General Manager. He was knowledgeable and friendly, and helped me continue my family tradition, by picking out a watch to gift my son for his high school graduation.


Citizen Time Square: Citizen Watch Company, the U. S. industry leader in the mid-priced watch market announced the upcoming debut of the brand’s global flagship store in Times Square, New York City. Located at 1500 Broadway this will be the first Citizen Watch global retail concept store in North America.

“As a truly global brand Citizen Watch Company represents people from throughout the world, so there is no better place than Times Square to share our international brand message.” said Toshio Tokura, President and CEO of Citizen Watch Co. Ltd.

“It’s an exciting time for Citizen as we open our flagship store in New York and also launch our new BETTER STARTS NOW brand campaign,” said Jeffrey Cohen, President of Citizen Watch Company of America. “Leveraging the strength of our proprietary Eco-Drive light powered technology where watches never need a battery, Citizen is poised to build on our success and accelerate our growth.”

“With over 1,300 square feet, the new store will also give Citizen the opportunity to feature our full range of offerings, from watches with our groundbreaking Eco- Drive Satellite Wave technology; to our sport enthusiast’s Promaster Series for diving and hiking; to our stylish new collections of women’s watches, set with diamonds. We anticipate that the store will enhance consumer appreciation for the brand on a grand scale,” Cohen continued.

One Response to Citizen Watch #BetterStartsNow For A Better You In 2015!

  1. It was so great you could just us for our #BetterStartsNow event! So glad to have had a chance to meet in person!

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